Are you a first-time author looking to grow your audience?

A really effective way to do this is to become a guest on other people’s podcasts.It’s not only a great way to build your confidence and talk about your book and overall brand, but it’s also a golden opportunity to reach out to other people’s audiences in order to grow your own.

3 years ago I launched my book Job Escape Plan and at the time it was published, I didn’t have a following at all. To put things into context, I didn’t have a website, people didn’t really know who I was, and my couple of hundred followers were mostly made up of my supportive friends and family!

I wanted as many people as possible to read my book, and I found appearing on podcasts to really help with this.

Why podcasts?

Podcasts have been growing in popularity more and more in recent years.

Podcasters are content creators who are often experts and influencers in their niche.

I realized that if I could be a guest on podcasts that are directly related to my book audience, this would provide a very efficient and effective way for me to put myself in front of my ideal audience to grow my profile – and of course, find people to buy my book.

Guest appearances on podcasts is a marketing technique that can be a lot less time consuming than trying to create your own fresh new content. When you are starting out from scratch, it’s also a guaranteed way to reach the audience you desire.

How to become a podcast guest

The approach that I recommend for becoming a podcast guest starts with searching in the iTunes store to find podcasts that are relevant to your book topic. There are plenty of other podcast applications out there, so if not iTunes, just pick the platform that you find the easiest to use.

Next is to reach out and directly contact the hosts of the podcasts that you’d like to appear as a guest on.

To do this, I firstly listened to episodes of more than 20 podcasts that really resonated with my book’s topic.

I then sent emails to each of the hosts to congratulate them on their wonderful work on serving their audiences and I explained the particular episodes that I loved. After this, I told them about the launch of my new book and about how I felt that my book would be really relevant to their audience.

Be clear on what you can offer

In the emails, I explained the topic of my book and the particular problem that it addressed.

I provided a bullet-pointed summary of what I could speak about. This demonstrated my areas of expertise and that I not only understood my audience but also clearly understood theirs.

When I was initially approaching the podcasters, I didn’t have an Amazon link for my book, so instead, I attached my book cover and explained that my book was coming out in a couple of weeks.

I was absolutely overjoyed that most of the podcast hosts replied to my emails to say how they’d love to have me on their show and, even more importantly, a lot of them allowed me to be part of their shows in my book launch week.

Either directly or indirectly, these guest appearances helped my book to hit the bestseller charts!

Seize the opportunity

I would highly recommend for any author, especially first-time authors with a limited audience, to reach out to podcasters who are already doing a great job in your chosen industry and ask to be a guest on their show.

The same rule applies to blogs – whereby you can ask to write a guest blog post on the site of an expert/influencer in your industry.  Although, I personally feel that talking on a podcast is much easier than writing a lengthy blog post. That’s why I chose the medium of podcasting to promote myself and my book.

I continue to be featured in podcasts to talk about Happy Self-Publishing, I really love talking about my work and helping to inspire others to do the same.

The financial benefits

Steve Scott is an amazing author and client of ours, and he was kind enough to invite me onto his show a year ago. To this day we continue to have people still listening to that podcast episode and approaching us interested in our services.  We’ve made around $25,000- $30,000 in revenue from this one podcast episode alone.

By committing just 30 minutes of your time to appear as a guest on a podcast, you have the potential to receive a wealth of qualified leads. Isn’t that amazing?!

A podcast tour

If you’re an author or entrepreneur who is creating content, I highly recommend that you follow my approach and include guest appearances on podcasts as an integral part of your marketing plan.

Every month choose three or four shows to approach. This will help you to reach out to new audiences that would otherwise never have heard of you.

We call this a podcast tour.

Because this is a marketing tool that is so successful, we have included it as a package here at Happy Self Publishing.

We feel that new authors really need a promotion boost because they can often lack the credentials to be invited onto a show as a guest. Our podcast tour package solves this problem as we book authors onto 3 podcasts, which allows them to start their podcast marketing journey.

We’re able to do this because requests from book publishing companies like ours are looked upon more favorably than taking a chance on an unknown author. It means that the chances of an author appearing on a podcast show are hugely increased by going through our qualified program.

Get a copy of our podcast tour guide

If you’re interested in finding out more about how podcast tours can help your book and brand, please go to http://www.askjyotsna.com and the type‘podcast tour’. This will take you to a link with all the information you’re going to need to get yourself booked in for a podcast.

I hope this information as really useful in helping you to market yourself and your book. If it’s something that you’d like to discuss further, please go ahead and schedule a call at https://www.happyselfpublishing.com/scheduler I look forward to speaking with you.

Is it your dream to give an inspiring Ted Talk to a live audience?

Recently, I got the opportunity to speak at a TEDx event, and since then, a lot of people have approached me to find out how I did it. The most common question I get is; How can I become a speaker at a TEDx event?

Well, I’m really happy to let you know that it’s a lot easier than you might think!

Below, I reveal the steps it takes to get your own Ted Talk, so you can start sharing your ideas and passion with a live audience.

Who are the TEDx Organizers?

The organizers are the curators of a TEDx event. They’re always on the lookout for great speakers who can add value and entice an audience. They plan and design the event, which involves everything from recruiting a great team to booking the venue.

Most importantly, the organizers decide who the speakers will be for upcoming Ted Talks and these are the people you’ll need to impress.

Demonstrating your Abilities

If you want to stand up on stage and speak at a Ted or TEDx event, there are three things you’ll need to do to increase your chances of landing a TEDx Talk.

Firstly, you need an idea that is worth spreading. The idea is the foundation of any TEDx event and if you’re serious about spreading your concept to the world, you have to show that you have implemented this idea into your everyday life. If you can do this well, you’ll have a much better chance of becoming a TEDx speaker.

Secondly, the organizer of the event will want to know just how well you can express yourself. The audience must understand your message, which means you need to be a confident speaker and an excellent communicator.

Thirdly, you need to think about your credibility and whether or not you have any social proof to back up your idea? Social proof can be in the form of things such as testimonials, newspaper coverage, TV appearances and if you’re a published author.

How I go to do a Tedx Talk

If you’re already famous and strolling down red carpets every other day, this advice isn’t for you!  But if you’re not quite there yet and you believe that you deserve a place on stage, keep reading to discover how I managed to land my own Ted Talk.

I went to <https://www.ted.com> and searched for upcoming events in my area. I made a list and began reaching out to the event organizers.

I composed a message and told them three things about myself and my idea:

1. I had an established idea that was worth spreading. For me, this was the idea that women can balance their work and life by working from home and I showed “proof” of this in the form of my own home-based business, Happy Self Publishing.

 

2. I demonstrated my skills as a speaker with help from my YouTube videos.

 

3. I told the organizers that I am a published author of a book called Job Escape Plan, which is an international bestseller.

I sent these three points in a short message to each of the organizers. I received many positive replies in return with a 30% conversion rate. Five of the organizers responded to let me know that they already had their speakers planned for the event, but they would consider me for the following year.

Three of the organizers immediately agreed to have me as one of the speakers in their next TEDx event. I was thrilled.

The importance of building your credibility

When you reach out to a Ted Talk organizer, try to put yourself in their shoes and answer the questions that they want to know the answers to. Demonstrate yourself as the perfect candidate by showing you are a talented speaker with a unique and captivating idea that the world needs to hear.

If you aren’t a confident speaker and don’t have much experience, try talking at smaller events first and gain some experience speaking to a live audience.

Writing a book is an excellent way to showcase your idea and build credibility for yourself. Ted Talk organizers are more likely to consider you as their next speaker if you are a published author, so start writing your book today and you could be standing on stage at a TEDx event by the end of the year.

Get in touch with us today to learn what steps you need to take to get your book published or shoot me an email at jyotsna@happyselfpublishing.comwith your questions.

To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.

Is it your dream to give an inspiring Ted Talk to a live audience?

Recently, I got the opportunity to speak at a TEDx event, and since then, a lot of people have approached me to find out how I did it. The most common question I get is; How can I become a speaker at a TEDx event?

Well, I’m really happy to let you know that it’s a lot easier than you might think!

Below, I reveal the steps it takes to get your own Ted Talk, so you can start sharing your ideas and passion with a live audience.

Who are the TEDx Organizers?

The organizers are the curators of a TEDx event. They’re always on the lookout for great speakers who can add value and entice an audience. They plan and design the event, which involves everything from recruiting a great team to booking the venue.

Most importantly, the organizers decide who the speakers will be for upcoming Ted Talks and these are the people you’ll need to impress.

Demonstrating your Abilities

If you want to stand up on stage and speak at a Ted or TEDx event, there are three things you’ll need to do to increase your chances of landing a TEDx Talk.

Firstly, you need an idea that is worth spreading. The idea is the foundation of any TEDx event and if you’re serious about spreading your concept to the world, you have to show that you have implemented this idea into your everyday life. If you can do this well, you’ll have a much better chance of becoming a TEDx speaker.

Secondly, the organizer of the event will want to know just how well you can express yourself. The audience must understand your message, which means you need to be a confident speaker and an excellent communicator.

Thirdly, you need to think about your credibility and whether or not you have any social proof to back up your idea? Social proof can be in the form of things such as testimonials, newspaper coverage, TV appearances and if you’re a published author.

How I go to do a Tedx Talk

If you’re already famous and strolling down red carpets every other day, this advice isn’t for you!  But if you’re not quite there yet and you believe that you deserve a place on stage, keep reading to discover how I managed to land my own Ted Talk.

I went to <https://www.ted.com> and searched for upcoming events in my area. I made a list and began reaching out to the event organizers.

I composed a message and told them three things about myself and my idea:

1. I had an established idea that was worth spreading. For me, this was the idea that women can balance their work and life by working from home and I showed “proof” of this in the form of my own home-based business, Happy Self Publishing.

 

2. I demonstrated my skills as a speaker with help from my YouTube videos.

 

3. I told the organizers that I am a published author of a book called Job Escape Plan, which is an international bestseller.

I sent these three points in a short message to each of the organizers. I received many positive replies in return with a 30% conversion rate. Five of the organizers responded to let me know that they already had their speakers planned for the event, but they would consider me for the following year.

Three of the organizers immediately agreed to have me as one of the speakers in their next TEDx event. I was thrilled.

The importance of building your credibility

When you reach out to a Ted Talk organizer, try to put yourself in their shoes and answer the questions that they want to know the answers to. Demonstrate yourself as the perfect candidate by showing you are a talented speaker with a unique and captivating idea that the world needs to hear.

If you aren’t a confident speaker and don’t have much experience, try talking at smaller events first and gain some experience speaking to a live audience.

Writing a book is an excellent way to showcase your idea and build credibility for yourself. Ted Talk organizers are more likely to consider you as their next speaker if you are a published author, so start writing your book today and you could be standing on stage at a TEDx event by the end of the year.

Get in touch with us today to learn what steps you need to take to get your book published or shoot me an email at jyotsna@happyselfpublishing.comwith your questions.

To learn more about getting started with your book publishing process, go to askjyotsna.com and click on Get Started.

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Do you ever wonder what would be the perfect page length for your book?

It’s a difficult question to answer because it really depends on many factors related to your book.

Nonetheless, there are some useful guidelines that I can give you to achieve your finished manuscript in the most efficient time.

Firstly, I don’t recommend measuring your book-length by the number of pages. Many people write in different fonts so a much better way to measure the length of your book is by word count.

Secondly, it depends on the type of book and whether your goal is predominantly for the online market, or you intend to print it and use it as a marketing tool.

Let’s look at both options.

#1: Short books for the predominantly online market

In general, shorter business and self-help e-books are around 15,000 – 25,000 words and this will produce a physical book of around 100 – 150 pages.

These books are ideal for authors who are looking to produce multiple books, especially on online platforms.

My friend and client Steve Scott presents a wonderful example of this. He publishes a book every couple of months and has written over 50 books now. You can find his books here.<https://www.amazon.com/Steve-Scott/e/B0098NFKNM>

A lot of people ask me where someone would find the time to write so many words. If you think about 15,000 – 25,000 words in your head, it can seem like a daunting task!

If you take a step back and break that down though, it equates to around 2 months of time if you can take an hour a day and write 500 – 1000 words.

Once you start to segment the enormity of the task ahead, it becomes much a more manageable and achievable vision.

If this is your first book, or you’re looking to position yourself as an industry expert, a longer book isn’t usually required. This shorter avenue is an excellent way of becoming an author.

#2: Printed books used as a marketing tool

If you’re the kind of person who will be using the book as a marketing tool and the physical look of the book is important, a longer word count can help it stand out and sell more copies.

In this case, a word count of around 25,000 – 40,000 words will result in a book of approximately 200 – 300 pages. It’s going to be a solid looking book that will impress.

Pro tip to increase the length of your book

Tens of thousands of words may seem daunting, but you can easily double the size of your book by interviewing others. This brings the following benefits:

• Great connections
• Quality content
• Influencers will share your book with their followers

The power of interviewing people for inclusion in your book is vast.  It’s a technique that I personally used in my book because it works so well. <http://jyotsnaramachandran.com/book/>

By approaching influencers, the words will flow and it will boost your word count and the quality of your overall book.

The presence of industry influencers in your manuscript will also benefit the marketing of your book. These strong connections will hopefully share your published work with their media circles and followers, boosting your profile.

My advice – forget about the word count and focus on your writing.

If you’d like to discuss page length for your manuscript then I’d be delighted to schedule in a call and speak with you.

www.happyselfpublishing.com/scheduler

Would you like to find out how I create 1 month’s worth of content in 4 hours?

Content marketing is a really important thing to do, but it can also be quite overwhelming and time-consuming.

Content marketing enables you to add value to your followers and crucially, from a marketing point of view, it puts you in a position to organically grow your followers into paying clients.

Problems often start to occur when the initial enthusiasm and energy levels dip. It’s easy to get overwhelmed by the volume of content, but the key here is not to quit. Instead, think about how to address the problems that you may be facing and move forward from there.

I’ve personally felt the pressure of producing a wealth of content in the past, but over the last few months, all of us at Happy Self Publishing have been working hard as a team to deliver consistently great content on a regular basis.

How do we do this?

It’s all about planning, delegating and understanding the needs of our followers.

Let me explain the steps that we follow to manage our content marketing here at Happy Self Publishing.

1. Choose one central piece of content for each week

It’s really important that you don’t try to over complicate your content. Instead, choose one key topic for each week and make sure that all of your content is central to that one subject.

2. Play to your strengths in choosing your content method

Always capitalize on your strengths. For me, I’m comfortable and keen to share my ideas on a video platform, so that is the mode of delivery for my content marketing that really works for me.

Have a think about where your strengths lie and find the delivery platform that works for you. Is it blogging? Video? Podcast? Livestreaming?

3. Batch produce your content

I pick one day each month for filming and I record a month’s worth of video content in just four hours. My method is to spend the first two hours choosing the four central pieces of content and writing the outlines, and then I spend the next two hours filming those four videos.

I really recommend batch producing your content, it saves you a lot of time.

4. Outsource and repurpose

You shouldn’t try to do everything yourself.  I outsource what I shouldn’t be doing. I would recommend this approach to every entrepreneur. It not only saves you a lot of time, but it allows you to concentrate on your core vision for your overall brand.

I’m fortunate to have a great team who take my content and deliver it in multiple forms to all of our followers and clients.

Firstly, I use a great agency called Content 10x which is run by my friend Amy Woods – they are experts in content repurposing.

Her team takes the videos that I produce and run them through post-production to create really high-quality professional videos with music, animation, and captions.

They also repurpose my video into a written blog post/article, a blog post image, a podcast episode, a YouTube custom thumbnail, and a selection of quote graphics for sharing on social media – all of which are created by using my original video content!

Why is it important to have content in the written, audio and video format?

Simply put, it’s because people digest information in different ways and by covering all of the mainstream media avenues, you aren’t wasting content but repurposing it to suit all of your followers and client’s needs.

5. Have a content calendar for publishing content

Once the content is produced, the second stage is for my virtual assistant to share and publish the content. We have a content calendar in place, so we know the schedule for our content marketing each day. This is extremely important to the success of your content marketing goals.

We take the blog post, video, images and podcast episode and post them onto our website.

We also send an email out to our email subscribers.

When it comes to social media, our following hang out on Facebook, Instagram and Twitter so this is where my team target our content marketing.

As well as posting our core content (video, podcast and blog), we also schedule in time to post testimonials and case studies. People love to see others doing well and it gives us the opportunity to showcase our clients’ success stories to help inspire and motive others to achieve.

We also often re-share previous blog posts because the content in them is so useful and interesting. If you’ve gone to all the effort of creating great content, in most circumstances it shouldn’t have to only be seen once and then put into the archives forever.

If you link previous articles to new topics that you’re discussing, it can enrich the content and provide another opportunity for people to enjoy it if they didn’t see it the first time around.

6. Share the content of others and build relationships

You don’t have to share only your own content on social media. Find content created by others, that your followers may be interested in, and share that content. Be sure to tag the content creator!

This is a great way to build relationships with other content creators. It’s often the case that they’ll share your content as well.

Get a copy of our content calendar

I hope that you’ve been inspired you to move forward with your content creation.

I’ve produced a PDF document of our weekly content plan and I’m happy to send this to you. Click here <http://www.askjyotsna.com>and then click the word content.

I hope you’ll find our content calendar a really useful starting point for creating your own.

I’d love to hear how you’re going to move forward with your content marketing. If you’d like help please go ahead and schedule a call. I look forward to speaking with you. www.happyselfpublishing.com/scheduler

Do you have many book topic ideas and struggle to narrow down your ideas and vision?

A decision-making matrix can help guide your book topic decision. It is a really useful method, enabling you to perfect your ideas and move forward with a topic that has great impact, profitability and that fits with your long-term vision as a published author.

I was inspired by this concept after reading The $100 Startup by Chris Guillebeau. <https://chrisguillebeau.com/books>

I find a decision making matrix works extremely well for narrowing down any kind of decision. By using the matrix to analyze book topic ideas, it’s possible to see which of your ideas will be the most beneficial to take forward. Many of us are gifted with the ability to generate many topics in our minds so this process helps you to focus.

How to create a decision-making matrix

Open a spreadsheet and write down all of the book topics that you are considering on the left-hand column.

On the top row, moving across from left to right, write the four headings:

#1: Impact

#2: Effort

#3: Profitability

#4: Vision

The four headings are the criteria that you are going to rate each idea against.

Using a scale of 1-5, for each of your book topic ideas, rate them against the criteria as follows:

#1: Impact

Your book topic needs to make maximum impact to gain popularity and sales. It needs to be something that not only affects you but also affects many others. How is your book topic going to change people’s lives or their perspectives on life? The bigger the impact, the better the chance of the topic being a success.

#2: Effort

As an author, it’s really important to accurately factor in how long the book is going to take to write. Some topics will require years of research to assimilate and write, whereas other topics are all in your mind and are ready to be recorded much more quickly. Both approaches are possible, but it’s very useful to see where this element of the matrix fits in with the others when making the final decision on a topic.

#3: Profitability

It’s vital that you do your research on what the currents trends surrounding your proposed book topic are. Explore online sites to see what books in your topic area are doing really well and identify any potential gaps in the market that you could fill. Rate your book topic based on this. Be conscious that if there are a lot of books on your specific topic already published, you will need to find your niche/angle to produce a book that is unique to the marketplace.

#4: Vision

It’s very important that your overall vision as an author is in the forefront of your mind from the start of the book topic decision process. This is what will drive your vision from concept to reality. Where do you see yourself in the future? This is pivotal- decide what your overall vision for life is and work back from there. Make sure the topic is something that you are passionate about and something that you can turn into a successful career.

Once you’ve thought about each criteria and written down your scores, total up your numbers and you should see the most promising topic.This is the topic that you should go ahead with – it will create the most impact with the least amount of effort, it will be profitable and align with your vision.

I’d love to hear about your book topic ideas and your decision-making matrix. Please go ahead and schedule a call and I look forward to helping you.

www.happyselfpublishing.com/scheduler

You’re an aspiring author and you believe you have a brilliant book topic idea.

The key question is, does anyone else love your book topic?

Writing a successful book can become a reality but there are some golden rules when it comes to choosing your book topic.

More so, there are 3 book topic mistakes that we at Happy Self Publishing see many first time authors make.

Let me share what the 3 book topic mistakes are so that I can help you to avoid making them!

 

Mistake #1: Don’t Base The Entire Book On Your Life Story

The hard truth is that most people are not interested in hearing your life story.

Unless you are a celebrity or well-known personality, people really don’t want to read an entire book based on your life experiences. It’s therefore critical that you don’t write an autobiography.

Instead, repackage your story into something that can be of value to the reader. Do use key events from your life, but use your life experiences to form the book’s narrative so readers can relate to what you’re writing about.

If we take an example of an author wanting to write about their journey through cancer, they could repackage it into something that’s of value by talking about how people with cancer can learn from their experiences. By opening it up, they will appeal to more people and the book becomes of more interest.

 

Mistake #2: Don’t Choose A Book Topic That Is Irrelevant To You & Your Life

Be careful not to choose something that’s irrelevant to your life.

With first time authors in particular, I think it’s important to not write your first book as a hobby – and instead take it more seriously and try to align it with what you’re currently doing in life.

There’s nothing wrong with choosing a topic that’s not your core business strength, but what you need is a business idea or a strategy behind your topic.

You should choose a book topic that will help to grow your personal brand and attract potential new clients. After all, writing a book requires a lot of time and effort, so try to align that with a business outcome.

If you decide to write a book on a different topic, have a business intention behind it.  For example, an online community, a speaking career, online courses or consultancy services

 

Mistake # 3: Don’t Make Your Book Too General & Too Broad

Too many book ideas have great content, but lack specialism.

People want specific solutions to specific problems. The more niche and narrow your book topic is, the more likely you are going to stand out and attract readers.

For example, if I want to learn about the paleo diet for vegetarians, I’m less likely to choose a book called ‘Everything You Need To Know About Dieting’ and I’m far more likely to pick up a book called ‘The Paleo Diet For Vegetarians’.

If you have a very broad book topic idea, think about how you could break it down into, for example, 10 separate topics.  Choose one and write a book about that, and then further down the line you have 9 more book topic ideas to work with as well.

 

To Conclude

When deciding on your book topic, always consider from the perspective of the reader, they will always ask themselves ‘what’s in it for me’. Make sure your book topic very clearly provides a solid answer to that question.

If you would like to discuss your book topic idea with me then please go ahead and schedule a strategy call, I’d love to help www.happyselfpublishing.com/scheduler

Do you want to know how to get into the Amazon bestseller charts?

My previous video focused on the truth behind some of the world’s top bestseller charts.  Now, I’m going to share my strategies for turning your dream of becoming a bestselling author into a reality.

The truth is it’s quite simple. Your Amazon book page needs two things:

1. Traffic
2. Conversions

Firstly, people need to be continually visiting your book page, and secondly, once they’re there, they need to be purchasing your books. If you can get to this point, you’re in a great position to become an Amazon bestseller.

But how do you achieve this? How do you prepare and position your book for optimum sales?

Let’s first take a more detailed look at conversions.

First impressions count

When someone visits your Amazon page, there’s a number of things they’ll look at before making a final decision to buy. As an author, you have the ability to greatly control this purchase decision by ensuring the following golden rules are met:

1. Make the cover look attractive
2. Give your book a catchy title

It’s really important that you don’t miss out on sales by assuming that you’re not as important as someone who’s been published by a large publishing house.

Even as a self-published author, your book can be designed however you want it to be. Take the time and effort to hire designers to create your professional cover to stand proud alongside the most prestigious titles.

Description

This is your platform to showcase your work. Use powerful copywriting language to create interest and display the key points of your book in a simple, eye-catching bullet point format.

Use HTML tags to highlight keywords in bold and italic to ensure that your book’s description is really clear.

Finally, a call to action button is a must as this encourages buyers to scroll up and, crucially, click the buy button.

Reviews

In our digital world it’s almost impossible to sell anything without social proof. Before you send traffic to your page by running promotions, you’re going to need at least 10-20 positive reviews about your book.

One of the best ways to get these first reviews is to set up a launch team. I’ll be discussing this on a future article and video but to get started, make sure your friends, family and genuine readers of the book leave those very important positive reviews, so you have a solid social proof base before you actively promote the book.

Click Look Inside button

This is a feature that Amazon offers for people to preview your book before they commit to purchasing it. In my opinion, most people make use of this feature as it’s a great way for people to see the first 10% of the book.

This preview will include your book’s contents, foreword, testimonials and usually the first chapter. Because of this, it’s really important to professionally format your book with this 10% preview in mind and I’d definitely recommend that you pay particular attention to writing a beautiful introduction chapter.

This feature allows authors to show readers that your book could be the solution to your book’s topic and showcase why you are the right person for the reader to teach the topic.

By providing a comprehensive overview of exactly what the readers are going to learn from your book, this compels them to purchase.

Author Bio

It’s really important to have a professional headshot taken and have a nicely written bio about yourself. This not only gives you credibility, but it also helps readers to trust you.

Once all of these conversion tasks are complete, you can start focusing on promotions to drive traffic to your Amazon book page.

Driving traffic through ad stacking

Here at Happy Self Publishing, we use a system called ‘ad stacking’ to promote authors books on multiple different websites within short periods of time. The purpose of this is to boost book sales and achieve bestseller status for our authors very quickly.

An example of the kind of sites that we use for these promotions includes the website Book Bub.

These types of sites have huge email lists and large social media followings of genuine buyers of books from Amazon. If your book is on promotion, these sites will let these potential readers know about your discounts on particular days. It’s a great way to boost traffic to your Amazon book page.

Once they arrive on your page and all the information is up to date and ready to convert the buyer, they will buy. This is why it’s important to complete the conversion tasks before addressing traffic to your page.

The benefits of ad stacking

By running promotions across multiple websites in a short period of time, you’re exposing your book to a lot of people within a short duration and this is going to help your book climb up the charts quickly and hopefully hit the Amazon bestseller charts.

The importance of choosing the right category

In order to achieve the best chance of becoming an Amazon bestseller, it’s crucial that you choose the right category for your book. If you choose a very broad and competitive category such as self-help or business and money, it’s going to be a much harder task.

Instead, choose very relevant yet less competitive sub-categories to give you a better chance of achieving that illusive bestseller status.

Amazon’s Kindle Direct Publishing allows you to choose two categories, but here at Happy Self Publishing we request that Amazon add our client’s books under 10 different relevant categories. By doing this, it multiplies the chances of the book hitting the bestseller list.

How outsourcing can help

This article is all about our secrets to revealing how a book can hit the number 1 charts but in reality, most seasoned authors already know this information.

The reason why many authors don’t put these tips into action is because it can be both time-consuming and overwhelming.

We find that authors can become so busy around the launch of a book that they don’t have the time to fully dedicate to this very important marketing activity.

We are able to take care of this entire promotional process and we make sure your book has the best chance of getting into the Amazon bestseller chart.

If you’d like to discuss your book launch with us please visit, www.happyselfpublishing.com/scheduler and I look forward to speaking with you.