Having a global mindset is having the ability to adapt, engage, and be accepting of traditions and cultural norms from around the world, being able to conceptualize how to create a positive impact in all and different environments. Embedding a sense of global thinking in your company and the way you allow your business to operate daily is the road to transforming your organization to fuel global growth. This is no simple feat, but there are several ways in how a global mindset can apply in a business environment. Let me share with you the steps to level up your business and develop a Global Mindset.
Go Global: Expand your business internationally
Developing a global mindset means you are not restricting yourself as a business owner by just marketing locally, or just state by state or even nationally, delaying the growth of your business. When you lead with a global mindset, you directly go global!
With the benefit of fostering a global mindset in your company, you allow your business to grow with speedy and outstanding returns and accurate response. Your business will be more open to and accepting of cultural differences which will, in return, pave the way for productive collaboration and fruitful relationships with other businesses across cultures.
Go directly global!
In the event you decide not to expand your business globally, you risk letting your business compete with other local businesses and organizations that have begun to build an international presence.
Run a Business without an office: Work from home
Another benefit of developing a global mindset is the understanding that you do not need an office. There is no need to invest money in rent or lease for just an office space. Create a virtual office and build your virtual team! Say goodbye to traffic and long lines to commute. By going remote, you can spend your hard-earned money wisely where it can do the most good for your company and where it will fulfill your business the most. Yes, you can run a global business without an office. Work from home!
All human beings are fundamentally the same
We all come from nature, no matter what part of the world we come from, and we all seek happiness and avoid pain. This is why humans have the same problems and successes, just packaged differently. There is no point in our going against each other and seeing each other differently. Religion, ethics, even morality should no longer matter.
In business, when you nurture a global mindset, you will understand that no matter who you genuinely offer your services and skills to, they will pay you no matter what the currency is. Your skills, when you share it with others, can surpass language barriers. You will not be judged by your religious or cultural belief, but by the services you are willing to offer. This is because our concerns and basic needs are the same across the globe and across ages, cultures, and races.
Remember that people living in other countries, speaking different languages, wearing clothes differently are no different from you. We are the same.
Digitize your business
Forget pen and paper! Meet your clients digitally, hire your employees digitally. Digitally, you can sign your contracts, agreements, and other documents easily. Create your online calendar and start an online meeting anytime, anywhere. Reach your clients, customers, and staff conveniently by social media, a mobile application, and by launching your own website. This new-age technique of digitalizing will boost your business and give you a strong advantage by doing things better, faster, and cheaper than your competition.
With the world rapidly growing to adapt and operate in a digital environment, there are now a plethora of options to simplify the way you can connect with people, processes, and content to run your business as efficiently as possible.
Adopt Global Marketing Strategies
Once you have fostered a global mindset, implementing a global marketing strategy will help you and your business to compete and expand in the global market. There are three prerequisites when adapting to a global marketing strategy. For you and your business to target growth beyond your borders and get people to invest in your products and services, people should know you, like you, and trust you. How is this done? Let me break down the three prerequisites for you and discuss how each can help your company adapt quickly based on customer demands in the global marketplace.
People Should Know You
Hang out and help!
The most effective way for people to get to know you and your business is to socialize, hang out, and lend a helping hand.
To surround yourself with like-minded people who have the same business goals as yours, visit and join online communities so that you may reach a wide audience globally and quickly be recognized in your field of expertise. You will learn from them and they will learn from you.
Stand out in that community by genuinely being a mentor to somebody or a group of people. You can provide constructive feedback about another business owner’s services and products and share your thoughts and experiences with these communities so that someone will be able to take advice from it.
To get people to know you and your business, spend your time with these communities and offer genuine value. Learn from others as others learn from you.
People Should Like You
Once you are a part of these communities, being recognized as someone who is an expert in your field, you can now slowly bring these community members to your online hubs such as your business website and Facebook page.
Invite people to join your Facebook group so that they may receive exclusive and first-hand information about your business and the services you provide. Let them know that you have a blog on your website and that their feedback and contributions are highly welcomed.
Collaborate with these people by posting their experiences, feedback, and testimonials on your website and Facebook page. You can feature a community member and their business on your website’s blog. You may also host a podcast or a webinar where you invite a community member or a group to be interviewed by you. By doing this, not only will you provide valuable content to your audience, but you will also be able to help these people you have collaborated with establish or boost their online presence.
People Should Trust You
Building trust in you and the services and products you offer does not happen within 24hrs however you have to start somewhere.
Gather testimonials by providing free samples and free services to your community. Ask for positive feedback. Don’t wait for them to give it to you. To experience the power of customer reviews, register your business in a review writing website. Remember that most consumers would check the reviews and testimonials first before making any purchase or committing to any service. So gather those people who trust your brand and have them share what they have to say regarding you and your business.
Recommendations are also what drives your business. Establish close personal connections with your customers, the people you have provided your services to, and the ones you have been a mentor to. When you engage in a discussion with them, be sure to ask if they would please recommend you to their family, friends, and business partners. Recommendations communicate a lot of revealing information about you and your business. It is an essential tip to effectively and quickly build trust in your services and products. Recommendations can contribute greatly to turning your audience to customers and clients. And the better relationship you have with your recommenders, the more insightful your recommendation be.
For you to create a rich connection with your recommenders, give back. Provide pieces of personal and business advice to them. Offer a quick service to them that may help start or boost their business endeavors. Promote their skills and services to your audience. Recommendations and Testimonials are the motivating force in growing a successful business.
Another option that you can do to get people to trust your business is to get featured. When you get featured by another business, organization, podcasters, or any other high visibility global platform, more people are more likely to find you and connect with you. More customers will hear about your business and may see the importance of your products and services to them and their business. Other companies that see a fit between their services and your audience may reach out to collaborate and form partnerships with you. You may even receive offers for paid opportunities such as consulting, writing, or a collaborative project.
For you to boost your customer base, get yourself registered in online industry directories and associations that are globally known and that is relevant to your business. These online directories and associations facilitate the process for your customers to find your business more easily. Exposure is important for all business marketing strategies and one way business owners are getting in front of customers is by adding their company information to local listing websites such as these online industry directories and associations.
Finally, write a book, be an author. The ultimate way to get your audience globally is to write a book. Whether your book has been read or not, when people see you as an author, instantly, they will recognize you as someone who is a subject matter expert in your niche. Having your own book will help position you as a global leader in the eyes of your audience and clients.
If you have found this blog useful, then I welcome you all to attend my live WEBINAR where I go in detail and share with you how you can be a trusted expert in your niche in just 7 days! Let me give you insights on how you can gain credibility as a trusted author in the eyes of your targeted audience, globally. Go ahead and register yourself today!